Monday, February 17, 2020

Strategy Issues in Marketing Essay Example | Topics and Well Written Essays - 500 words

Strategy Issues in Marketing - Essay Example Social media is a great marketing strategy for businesses, that being said, businesses need to analyze why it is important to utilize social media to promote a product or service. Questions such as, what are the business' needs, why they are using the site, and who are they trying to target are all relevant in deciding whether or not to incorporate an SNS to the business. Even then there is still a multitude of sites that offer social networking capabilities for different purposes which you have to decide on. The shift from individual company websites to using social media for business has been drastic. Through these sites, companies can get direct information from customers through blogs and forums, in turn, giving the organization the benefit of fulfilling the wants and needs of customers in a more efficient manner. With the reduction in expenses of marketing, by using social media, companies are able to focus the attention more on the customer and offer freebies or giveaways to ac company the social networking campaign. A huge drawcard for companies to advertise on social media is the fact you can tailor your marketing campaign to a specific group of people. By these sites collecting information about the people using them through special algorithms, companies can provide exactly what the consumer desires. The major benefit for business' is the cost saving of getting their company out there. Social media was extensively used in the presidential election of the US in 2008.

Monday, February 3, 2020

On Epictetus Discourse About Wealth and Freedom Essay

On Epictetus Discourse About Wealth and Freedom - Essay Example One thinks that wealth brings freedom and so he seeks to own gold, diamonds, lands and slaves through whatever means including what has been mentioned earlier. Another considers a high political status as something that would bring him freedom and in the modern world; education is regarded by most as the means to freedom. To Epictetus, he uses the first argument and links wealth and freedom in a manner that is debatable in an era where wealth is widely sought for, one that contradicts modern lifestyles, disagreeing that wealth brings freedom. Epictetus counts wealth as something that enslaves rather than frees someone because these are not the things that make men free rather are the ones that bound them to slavery. He considers owning nothing as having freedom, a concept that most of the people today might not agree with. One might laugh as well at such a concept, for how could a wealthy man be enslaved when he has the means to own his own slaves and be the master of other people? T he philosopher explains his arguments with examples that strongly support his thoughts, qualifying it as a serious thought one should think about not only by the seekers in his time but also in this period where it is believed to be most needed. Looking into his philosophies, one would have an illumination of his considerations and is guaranteed to be more inclined to agreeing than questioning. First, the philosopher considered fear and said that no one really fears Caesar but that they fear death, exile, deprivation of property, prison and disenfranchisement (Matheson, p. 72). Slavery to fear is not actually caused by men, not even powerful men, but is caused by what a person wants, things that he holds on to. This is the reason why Epictetus argues that having nothing, which includes wanting nothing, will release a person from fears. When an individual has properties, and is so attached to them, he would do everything he can to protect it from those who desire to have it, like rob bers. Wealth brings fear of losing it, fear of calamities, fear of people and things that would destroy and grab it away from him therefore a wealthy man is a slave to his fears, and is punished on his mind as to remedy how he should protect himself and his wealth. Sometimes, wealthy people also fear for their lives, because it is inevitable that when a person is after his wealth, he would plan to do all sorts or ways including unthinkable ones only to protect himself, including killing possible witnesses, killing the wealthy man. This is the reason why most of the rich ensure their security by paying thousands of dollars for security alarms and guards. Still, it does not give a hundred percent guarantee that they would all work for their purpose because as the rich man can be vigilant in his ways, robbers could also be more vigilant in their plans, thus, the fear continues and still is a master of the wealthy man. Money and wealth could be in a person’s possession but he cou ld still be a slave not to men but to an abstract yet gripping master called fear and what could be worse than to serve something that is within one’s self. Epictetus argues that one who is truly free is one who distinguishes what is his and what is not his, that he owns nothing but his will and to recognize that everything he has is God’s, so that if people take it away from him, he should let it be and if they leave him in peace, he should let it be and not worry much about the matter. Furthermore, the philosopher speaks about what people love, which can also serve as another master. People love wealth, the tribunate, the praetorship and the consulship (p. 72) which, in search for it, would cause a person to enslave himself to whatever matters and manners he